World Diabetes Foundation
World Diabetes Foundation was established by Novo Nordisk in 2002 as an independent foundation and works to improve the prevention and treatment of diabetes in low- and middle-income countries. Through local partnerships, education and awareness, the foundation helps create better access to care and better opportunities for people living with diabetes.
Challenge
World Diabetes Foundation’s work spans countries, cultures and a wide range of initiatives. The challenge was to bring it all together in one strong story that could show why the work matters not just through numbers, but through the people.
Solution
We brought World Diabetes Foundation’s work together in one overarching story, with people at the centre.
Rather than explaining each initiative separately, we built the brand film around personal stories from people living with diabetes. Their perspectives became the thread that connected the wider story and showed the foundation’s work through the difference it makes in real life. The result was a human and emotionally grounded brand story that made a large and complex global effort easier to understand and easier to feel.
