Gul&Gratis
Gul&Gratis is one of Denmark’s largest marketplaces for buying and selling second-hand items from furniture and electronics to cars, hobby equipment and everything in between.
Challenge
Gul&Gratis is full of great deals. The challenge was to make them visible and create a campaign that showed the variety of things people can find on the platform – in a simple and recognisable way.
Solution
We developed a playful and recognisable campaign universe that put the great deals on Gul&Gratis at the centre.
Across a series of short films, we combined everyday situations, visual devices and animation in a simple format that could run consistently throughout the campaign.
The universe brought a wide range of products and finds together under one clear visual direction - making the feeling of finding something great at a great price the recurring idea behind the campaign.
