Copilot gives you more time. How you spend it is up to you.
Fellowmind is one of Europe’s leading Microsoft partners, helping businesses get more out of technology, data and AI. With Microsoft Copilot, they help organisations work smarter, automate routine tasks and free up valuable time.
Challenge
AI and Copilot are often communicated through efficiency, productivity and technical features. The challenge was to make the value feel more human and create a campaign that could explain the benefit in a simple, entertaining and relatable way.
Solution
Copilot gives you more time. How you spend it is up to you.
Together with Fellowmind, we developed an awareness campaign built around one simple thought: if Copilot frees up more time in your working day, what could you spend it on?
The result is a series of campaign films that push the scenarios to the extreme, showing humorous and exaggerated examples of all the things that extra time could be spent on instead. A satirical campaign universe that makes the benefits of Microsoft Copilot feel tangible and human, while also building awareness of Fellowmind’s expertise and solutions.
