The sun saftey rules
Derma is a Danish skincare brand focused on gentle, certified products for the whole family – including sun protection.
Challenge
The three sun safety rules are simple. But for them to make a difference, they also need to be remembered.
The challenge was to make sun protection engaging and relevant to a younger audience – without making it feel educational or preachy.
Solution
We developed and produced a campaign where young people brought the three sun safety rules to life in different and playful ways.
Across a series of films, we created a colourful visual universe combining humour, strong creative ideas and animation - making the messages easy to understand and even easier to remember. A campaign that made important sun safety advice more engaging, memorable and fun.
