Dansk Standard
For more than 100 years, Dansk Standard has helped create the standards and shared frameworks that keep businesses, industries and everyday life working.
As Denmark’s standardisation organisation, Dansk Standard develops and promotes standards across areas such as technology, construction, industry, sustainability and management. These standards create shared language, requirements and solutions that help businesses collaborate, develop new products and ensure quality and safety.
Challenge
Standards are everywhere. They create shared frameworks and help ensure that things fit together, work as intended and stay safe. Yet most of us rarely think about them in everyday life.
For Dansk Standard’s 100-year anniversary, the challenge was therefore to make the invisible visible and show just how much standards have shaped the world we live in over the past century.
Solution
We developed, wrote and produced an anniversary campaign based on a simple insight: when standards work, we barely notice them.
Through film and print, we highlighted the many standards and shared frameworks working quietly in the background every day and the role they have played in keeping our society, technology and everyday life functioning for the past 100 years.
The campaign launched nationwide, with print ads appearing in some of Denmark’s largest media outlets, including Børsen, Berlingske, Politiken, Ingeniøren and Jyllands-Posten.
