Bankly
Bankly is a digital platform that makes it easier to compare loan options and find the right loan for each individual.
Challenge
Loans and personal finance are crowded categories, filled with similar messages, rational arguments and fierce competition for attention. Bankly wanted to build awareness and create a campaign that could stand out on national television - without feeling like just another loan ad.
Solution
We developed a nationwide campaign built around a series of six satirical films, designed to give Bankly a distinctive voice and make the brand more memorable.
The process started with more than 20 creative ideas. The strongest were developed into concepts and storyboards before being tested in focus groups. We used the insights to refine the creative direction and select the six films that ultimately shaped the campaign universe.
The campaign launched nationwide on TV 2 and across digital channels, with one clear ambition: to get more people to know and remember Bankly.
