Bang & Olufsen
Bang & Olufsen is an international Danish design brand known for bringing together sound, technology and design.
Challenge
To announce its collaboration with Holger Rune, Bang & Olufsen needed a campaign that connected two strong worlds: international tennis and Danish design.
The challenge was to introduce the partnership with a visual expression that felt true to both Holger Rune and the Bang & Olufsen brand.
Solution
We helped shape the campaign’s cinematic story and visual expression around the meeting of performance, precision and design.
Through pace, music, imagery and editing, the material was brought together into a sharp launch of the partnership with Holger Rune at the centre and Bang & Olufsen’s aesthetic clearly present throughout.
A campaign connecting two Danish names with ambitions far beyond Denmark.
