Clean water. Nothing else.
Aquaporin is a Danish biotech and water technology company that has developed a unique membrane technology inspired by nature’s own water channels.
Built on Nobel Prize-winning research, the technology is used to purify and reuse water across industries and in the home and have been tested in space in collaboration with NASA and ESA. A Danish deep-tech innovation to solve some of the world’s biggest water challenges.
Challenge
Water quality and contamination were becoming an increasingly important part of the public conversation with growing attention around PFAS and other unwanted substances in our water.
For Aquaporin, the challenge was to create a better understanding of both the problem and the technology behind their solutions. A complex subject needed to become simple, visual and engaging for people without a technical background.
Solution
We developed an awareness campaign that brought the challenges around water and Aquaporin’s technology together in one larger story.
Through a series of animated films, we created a visual universe inspired by stop motion and papercut, turning complex topics into something tangible, simple and easy to understand.
The story took audiences from the challenges beneath the surface to the technology behind the solution positioning Aquaporin’s expertise as a natural part of a bigger story about our water and how we protect it.
