Aquaporin Employer Branding
Aquaporin is a Danish biotech and water technology company that has developed a unique membrane technology inspired by nature’s own water channels.
Built on Nobel Prize-winning research, the technology is used to purify and reuse water across industries and in the home and have been tested in space in collaboration with NASA and ESA. A Danish deep-tech innovation to solve some of the world’s biggest water challenges.
Challenge
Aquaporin is driven by people with different skills, backgrounds and personalities across countries and departments.
The challenge was to create employer branding that showed more than the workplace and job titles. We wanted to get closer to the people behind the technology and create a more personal picture of what Aquaporin is like as an organisation.
Solution
We developed a series of employer branding films centred around the employees and the passions that shape who they are.
In the individual portraits, we followed employees both at work and beyond it from watersports and dancing to brewing beer - using their interests and personalities as a way into the story of life at Aquaporin.
Together, the films created a more human employer brand - showing Aquaporin through the people who bring the company, its culture and its ambitions to life.
